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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,437 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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326 - 350 of 1,556 Reviews for Attract and Engage Customers with Digital Marketing

By Nana B

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Jan 7, 2025

I learnt a lot from this course which is massively packed with a lot of rich content. I am glad I took this course.

By Heather M

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Oct 12, 2023

Really great information that is put together very well with practical application opportunities. Highly recommend.

By Andrew

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Aug 24, 2023

I love how Coach AK explained everything and his voice is super smooth and super easy to concentrate

and understand

By Eldrin D

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Aug 5, 2023

This topic discusses in-depth and technical info about the types of basic marketing yet easy to understand. Thanks!

By C. B M

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Jul 3, 2023

I has helped me fill the gaps where i didn't know i didn't know; also stuff i knew i didn't know, but now i know :)

By Credo O

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Jun 9, 2023

I really love the course, I've learned a lot and getting much knowledge is the biggest investment I made in myself.

By Dinh H Y

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Oct 7, 2022

The lecturer was very dedicated. The lessons gave me lots of knowledge in digital marketing. Very detail and clear.

By Muhammad A Y

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Jun 23, 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

By Tamires R d S

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Aug 18, 2023

I loved this course. It provided practical exercises, links, and tools that can indeed support a digital marketer.

By Kelly W

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Apr 8, 2024

This course helped me understand the basic concepts much better and how to apply them to my own entrepreneurship!

By Anteneh A T

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Jul 1, 2023

what a course? I like from the beginning to the end of the course thank google for providing this amazing course.

By Anand k

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Mar 14, 2023

it's very easy and helpful to learn the skills i hope these certificate and skills that i learn will me in future

By Leandro Z

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Oct 16, 2022

Very good course, a great insight on Digital Marketing best practices specially on the SEM and Display Ads front

By Arthi C

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Nov 18, 2024

The coach/ tutor had a great attitude in general and the topics were interesting too, enjoyed the course thanks!

By MISBAH U r

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Dec 19, 2023

i enjoyed this course it was very good course i really learned lot about the SEO and SEM hade a good experience.

By Uday

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Nov 23, 2023

The best part of the course is that they provide practical assignments after completion of my theory knowledge.

By Sneha M

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Nov 8, 2023

The topics covered extensively on SEO and SEM really helped in understanding content and ad campaign management

By neha s

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Oct 10, 2023

I am at the second stage right now, i have learn so much from this course, this will help me advance my career.

By Emily S

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Mar 11, 2023

Coach AK was fantastic! This course had a lot of useful information about SEM and SEO that was very eyeopening!

By Natalie T

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Oct 14, 2022

Perhaps its down to experience but this instructor's delivery is a lot more engaging than the previous course.

By Mohammad M

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Oct 7, 2022

This course gives you a great introduction to SEO and SEM which you need to have a successful online business.

By Anamaría R

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Jan 17, 2025

Excelente material de aprendizaje. Todo el material de apoyo hace que las tareas sean mas fáciles de realizar.

By Tamuna M

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Sep 9, 2024

Unbelievably cool, informative section! Thanks to the speaker, I really liked it, thanks for this opportunity!

By Brandi H

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Feb 14, 2024

Extremely informative and makes you realized the functions that goes on when you make your own query on a SERP