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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,437 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

JB

Mar 7, 2023

I enjoyed this course and did not realize how much more goes into ad's. A lot of technical information in this course and can't wait to get more in-depth and hands on with the next sessions.

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701 - 725 of 1,556 Reviews for Attract and Engage Customers with Digital Marketing

By Kimmo P

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Dec 11, 2023

Nice to learn about marketing at my own pace.

By Harish K

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Sep 23, 2023

it such a founder full course i learned a lot

By Chimdimma N

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Jun 3, 2023

It was an eye opening course. Thanks Coach Ak

By Timi J

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May 15, 2023

AK is the best. very encouraging and engaging

By Scott K

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Dec 27, 2022

Great class, I took away a lot of great info.

By Zipporah V

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Dec 20, 2022

This course was very thorough and insightful.

By Abdul Q M

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Dec 5, 2022

Excellent but need to improve it practically.

By Omar M

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Nov 7, 2022

easy and simple to learn, thank you coursera.

By Ance D

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Sep 16, 2022

Very useful and interesting, well described.

By samson a

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Jul 2, 2022

good and fun would recommend to give it a try

By chami c

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May 10, 2022

A very enlightening experience. Great course.

By Azucena B t

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Oct 15, 2025

Agradecida por todo el aprendizaje obtenido.

By ANGÉLICA R M

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Mar 17, 2025

excelente información y explicación! Gracias

By MOHAMMED b Y

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Jul 2, 2024

Great to learn a lot about digital marketing

By Anjanette C

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Feb 10, 2024

Educational!! Helpful in gaining new skills.

By Ana L P S

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Oct 13, 2023

Great second part of this learning journey.

By Denis A

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Aug 25, 2023

Awesome course, and pretty detailed at that.

By Awais A A

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Jan 30, 2023

Amazing course very detailed and knowedgeful

By Lizbeth O V

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Aug 20, 2022

Excelent course, Thanks for all the knowlege

By Adeel Z

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Jun 2, 2022

Best course to learn SEO & SEM fundamentals.

By Aakriti K

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Aug 12, 2025

quite in-depth info and easy to understand.

By Henrique L

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Sep 19, 2024

curso bacana, porém não possui certificação

By MH S

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Aug 29, 2024

it was so comprehensive, easy to understand

By Nguyệt D H M

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May 18, 2024

Give a good overview of how SEO & SEM works