Name: Measure and Optimize Social Media Marketing Campaigns
Brand: Meta
Availability: OnlineOnly
Rating: 4.9 (462 reviews)

Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9

stars

1,903 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

Jun 20, 2021

Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.

May 16, 2021

A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

Filter by:

451 - 462 of 462 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Zach F

•

Aug 5, 2021

Very helpful. Thanks

By Marita B

•

Jun 7, 2023

Already outdated.

By Giovanna C

•

Jun 8, 2022

Great course.

By neeraja s

•

Jul 10, 2025

interesting

By Himanshu S

•

Sep 3, 2024

Very useful

By claire s t

•

May 26, 2023

so excited

By Muzsik B

•

Apr 2, 2024

Decent

By Justine J

•

Jul 24, 2022

hard

By alexa r

•

Jul 18, 2021

It's good information. It's not the most updated information in the advertising field. While I appreciate the enthusiasm of the instructor, it was difficult to learn through her accent. I would much prefer a native english speaking professor.