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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.7
stars
1,644 ratings

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

AS

Feb 3, 2020

Very well structured, all content covered a lots of sources and analytic tools provided! Very satisfied with the course, the instructor and overall experience.

MM

Sep 20, 2017

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended

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226 - 250 of 327 Reviews for The Importance of Listening

By Ellyka A d S G

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Mar 4, 2018

Great course.

By Víctor R O L

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Apr 7, 2017

Great course!

By Walfredo d F

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Jan 6, 2017

Great course.

By Deleted A

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Oct 17, 2022

good coure

By Fabián G

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Feb 19, 2016

Excellent!!

By erick j m

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Jan 4, 2016

Interesting

By EL M C

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Nov 26, 2018

amazing <3

By Yauri

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Jan 8, 2016

Excellent.

By ezechukwu

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Nov 2, 2015

Excellent.

By Taswek, M M R

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Apr 8, 2019

very cool

By sprez a

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Jun 14, 2017

Excellent

By Lilia M A C

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Feb 24, 2019

Amazing!

By Eray A

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Mar 9, 2018

Awesome

By Camille E B

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Oct 25, 2017

Amazing

By zuhal y

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Jan 11, 2023

اعجبني

By Osama A H

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May 22, 2017

Useful

By Muhammad Z A

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Aug 10, 2022

AGREE

By Sebastian S

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Dec 13, 2015

Great

By AnhNVT9

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Aug 24, 2024

good

By HanLTHS180536

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May 29, 2024

nice

By xun

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Nov 29, 2020

good

By BINING Z

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Jan 14, 2018

g

o

o

d

By Gabriel G

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Feb 10, 2016

good

By Juan P M P

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May 29, 2017

top

By KingFanfan F

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Feb 25, 2018

V