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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,913 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

TH

Oct 4, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

AA

May 31, 2022

I​t was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.

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451 - 475 of 786 Reviews for From Likes to Leads: Interact with Customers Online

By César E O B

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Sep 19, 2022

Excelent! Awesome!

By Sirajudeen

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Sep 29, 2025

very useful course

By Anwer A Z

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Jun 3, 2024

Knowledge treasure

By pushpa a

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Aug 4, 2023

Extremely helpful!

By samarth c

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Jun 19, 2023

Awesome experience

By Ankita S

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Sep 23, 2022

most interactive.

By Abdelrahman E

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Sep 2, 2022

amaaaaaaaaazing <3

By Zeeshan A

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Nov 12, 2025

Great Experience.

By Samer A

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Jul 7, 2025

دورة رائعة ومفيدة

By Kondaine K

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Dec 22, 2024

Very informative.

By Quang D

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Feb 21, 2024

Very nice content

By Sana A

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May 14, 2023

Great Experience!

By MUTHU G

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May 11, 2023

Great experience.

By Neilkerd G

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Jan 21, 2023

Excellent content

By Muhammad M A

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Jan 8, 2023

Excellent Course.

By يوسف م

•

Sep 20, 2022

very instructive

By MOHIALDEEN A O A

•

Jun 20, 2022

thank you teacher

By LUAN X D S

•

Aug 17, 2025

It's a Lot great

By SREEJITH M

•

Jan 16, 2025

very good course

By Atonu C

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Aug 24, 2024

GREAT EXPERIENCE

By Ubeydullah T M

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Feb 19, 2024

Excellent course

By jaafar d

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Jan 26, 2024

amazing learning

By Jesús C

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Sep 4, 2023

That's Wonderful

By Alexander M G

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Aug 4, 2023

Very Insightful!

By Ryan M

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Jul 26, 2023

Very

informative