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Learner Reviews & Feedback for Developing a Marketing Mix for Growth by University of Illinois Urbana-Champaign

4.8
stars
731 ratings

About the Course

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JB

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

VB

Mar 3, 2020

Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.

Filter by:

51 - 75 of 141 Reviews for Developing a Marketing Mix for Growth

By THIRUMOORTHI R R

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Dec 30, 2019

It gives good knowledge about basics of customer behavior .

By Pierre B

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Mar 12, 2017

Great Class. I learned a lot of about marketing management.

By JADHAV M B

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Jun 17, 2023

its helping me to learn many new things from this course

By John Y

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Apr 10, 2021

This course was easy to follow and used relevant examples.

By Fashionista

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Oct 9, 2019

Excellent learning. Prof. Hayden Noel is just fantastic.

By SUNIL C

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Apr 25, 2022

Excellent Course for learning Marketing Mix for Growth.

By PRIYA O

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Nov 25, 2021

Professor Hayden noel is the best teacher in Coursera

By KOTHA V V

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Jun 13, 2020

It was nice teaching which helped learning the course

By Joe F

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Sep 23, 2019

Very interesting course with relevant course material

By Ali D

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Jun 28, 2024

A valuable course that has benefits for my career.

By Mohamed A A

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Sep 30, 2020

Excellent course with simple language and material

By Bang e

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Jul 5, 2020

Superb lectures and I love it. Thanks Professor

By 061_SWAPAN G

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Nov 23, 2021

Great course man , keep the good train rolling

By Arshyaa S

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Oct 6, 2022

Very good learning and enjoyable experience

By Muhammad S K

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Oct 5, 2018

This was the best course of the MBA, period!

By Alain C

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Jul 27, 2021

Excellent review of the basics of marketing

By Winnie M

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Oct 6, 2020

very useful class, the instructor is great.

By Kevin O

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Oct 15, 2018

Excellent! The best Marketing course online

By SAGAR S

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May 6, 2022

VERY INTERESTING COURSE AND KNOWLEDGEABLE.

By Wolfgang G

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Feb 8, 2018

Very practical and logical way of teaching

By Emeka J E

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Oct 8, 2018

Great course. I will recommend it always.

By Whitney H

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Jun 8, 2020

Had its difficulties but i enjoined it..

By Sunanda V J

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Feb 5, 2025

excellent course and amazing instructor

By Noah M

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Sep 16, 2020

Great energy and amazing information!

By Digvijay

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Apr 25, 2018

Fantastic course! Fabulous teachers!