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Learner Reviews & Feedback for Introduction to Digital Marketing by University of California, Irvine
226 ratings
About the Course
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Top reviews
VK
Sep 23, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
TK
May 22, 2022
The course is very detailed and helpful to learn basics.
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51 - 52 of 52 Reviews for Introduction to Digital Marketing
By HAYAT K S A H K S A
•Apr 9, 2025
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By HIMANSHU S
•Feb 11, 2025
no