Back to Marketing: Customer Needs and Wants
Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School
486 ratings
About the Course
Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
Top reviews
GP
Feb 7, 2019
A helpful course for a beginner who doesn't have business or economic background.
LS
Oct 10, 2016
the course outline really equips an individual on how marketing is a core part of business
Filter by:
101 - 104 of 104 Reviews for Marketing: Customer Needs and Wants
By Carolin M
•Jun 5, 2019
I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4
By Riana G
•Feb 5, 2018
Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.
By Elisa H
•Oct 17, 2016
The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.
By Javier
•Nov 24, 2016
anodino