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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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101 - 125 of 417 Reviews for Developing a Winning Marketing Strategy

By Vignesh.D

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Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

By Eralp G

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Nov 17, 2020

It was a very instructive course about marketing. I learned new concepts and strategies. Thank you.

By Suman D

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Sep 17, 2018

Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

By Zuaidah B M

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Jan 22, 2025

From this study, I have learn more about brands and how to do the marketing plan for the product.

By Ansam A A

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Oct 21, 2020

Great course, it help me learn the basics of marketing, in the next course we will dive deeper

By Binderiya .

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Sep 7, 2020

It was a great first experience in online learning. It had clear instructions and east access.

By Nicholas M M

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Feb 11, 2020

Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

By Jagadish B

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Oct 20, 2020

its good for everyone not to some one because in this all explanations is there with example

By Carolene S

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Oct 12, 2020

Excellent Instructor who gave real world examples and whose course delivery was captivating.

By Fuad A

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Sep 21, 2018

Excellent content and Prof Hayden takes you thru a journey with very insightful information

By nevra a

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Jan 28, 2020

I think it is a very good course focused on marketing strategy. I learned a lot, thank you!

By Tamilselvan G

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Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

By Rodrigo O

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Sep 6, 2019

Great, dynamic course. Excellent background material, with a very engaging learning path.

By ARUN K C

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Jun 19, 2020

The course content and the way it was presented was a great learning and fun altogether.

By Mahdi M

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May 30, 2020

I LIKED THIS COURSE, THANKS. ALSO I WOULD LIKE RECEIVE MY CERTIFICAT IF IT'S POSSIBLE !!

By Shakeel k

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May 12, 2020

It's was vary usefull course we can learn many things from this course about marketing.

By Juan N

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Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

By MEKA K

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May 15, 2020

It was an awesome experience and those real life examples are just the thing I admired

By Ellen B

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Apr 5, 2020

Very nice introduction to Marketing Management with convincing instructor. Thank you!

By David H

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Sep 17, 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

By Emeka J E

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Sep 12, 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

By Naresh R

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Oct 16, 2020

The course was very informative , innovative and interesting throughout the period.

By PRITHA G 1

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May 13, 2020

its was good as it was very detailed and all the things helped me learn new things

By Mary A

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Mar 12, 2021

This is an interesting course and I'm glad I've been part of this. Well done guys