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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,437 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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726 - 750 of 1,556 Reviews for Attract and Engage Customers with Digital Marketing

By Jakub B

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Mar 6, 2023

Bit difficult but important and interesting

By Sherklock

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Dec 19, 2022

It is harder and deeper than the course and

By Amna K

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Aug 1, 2022

very engaing, i have learned many new terms

By karki d

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Mar 22, 2025

i love this course and it is very helpful.

By Khairat M

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Nov 9, 2024

Useful practical examples and assignments!

By Ananya M

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Sep 12, 2024

very simple to understand and nicely paced

By James H C T

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Aug 30, 2024

I learned a lot of this course. Thank you.

By Deleted A

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May 25, 2023

Amazing Knowledge and awesome instructors!

By Clarizza O

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Feb 25, 2023

Thank you. The course is very informative!

By Jose F

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Sep 12, 2025

sigue siendo un buen curso, lo recomiendo

By Rahman u J R

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Nov 28, 2024

very intersting and easy to understanding

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By Alan

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Nov 16, 2023

I enjoyed it. It was a lot of Information

By Martins E

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Sep 20, 2023

It was tough but educational and worth it

By Ana T

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Aug 22, 2023

A lot of interesting and useful learning!

By REAL I S

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Nov 6, 2022

Best Teacher of Google and Coursera

Thanks

By Nnenna O

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Oct 30, 2022

It was a knowledgeable and great course.

By Rose L

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Sep 4, 2022

vast knowlege delivered in the aptest way

By S.Hashan M

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Aug 31, 2022

Good courese and gettinglot of experiance

By Stare D

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Jul 2, 2022

Great content, outstanding presentation!

By Jenny K

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May 10, 2022

Amazing ! enjoyed the exercise & activity

By Matthew W

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Oct 1, 2024

Awesome program. really glad im learning

By Kunal M

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Sep 19, 2023

Too much theories but that is important!

By Khaleel R

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Apr 26, 2023

It is very helpful in my career journey.

By Jennifer D

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Oct 23, 2023

Professional training that is engaging.