Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent.
GenAI for SEO: A Hands-On Playbook
GenAI for SEO: A Hands-On Playbook
Instructors: IBM Skills Network Team
Access provided by Bayero University - Kano
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
Recently updated!
November 2025
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There are 2 modules in this course
In this module, you will conduct a hands-on sprint that integrates generative AI into the traditional SEO workflow. You'll begin by learning how AI supports keyword discovery and content improvement: move from seed topics to clustered keyword lists, translate those clusters into briefs, and use AI to tighten headlines, coverage, readability, and internal links. Then, you'll ship on-page essentials that win clicks and rich results: write high-performing meta titles and descriptions (including multilingual variants), then generate and quality-check JSON-LD schema for Article/FAQ/HowTo/Product. Short videos lay the "why," labs give you repeatable prompt patterns, and quizzes lock in guardrails, so speed never sacrifices accuracy or brand voice.
What's included
5 videos1 reading3 assignments3 app items3 plugins
In this final module, you will apply your learning by crafting an SEO-friendly blog for a researched keyword and performing on-page optimization. A graded quiz will help assess your overall mastery of the course concepts. The module also includes a course glossary to reinforce key terminology and concludes with a wrap-up that summarizes the key takeaways and guides you on applying your learning in your career.
What's included
1 video2 readings1 assignment1 app item3 plugins
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