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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7
stars
565 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

WP

Nov 28, 2023

The course is very informative and guides you well through research methodologies as a beginner.

MS

Jul 29, 2024

The corse is very well structured , planned and executed .Very professional in nature . Highly innovative.

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By Ramiz R

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Jul 17, 2025

Excellent

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Dec 4, 2024

Excellent

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Aug 1, 2024

Very good

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Jan 18, 2024

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Oct 20, 2023

excellent

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Nov 20, 2023

exellent

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May 4, 2023

Grateful

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Apr 28, 2025

Шикарно

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Mar 10, 2025

awesome

By ABDULLAH M S A A M S A

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May 19, 2024

شكرالكم

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Jul 17, 2025

thanks

By Nguyen X T ( H

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May 27, 2025

great

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May 18, 2025

great

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Mar 16, 2025

ممتاز

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Nov 14, 2024

great

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Aug 21, 2024

suoer

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Nov 15, 2023

googd

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Sep 12, 2025

Good

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Jul 16, 2025

good

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Jul 1, 2025

good

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Jun 26, 2025

GOOD

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May 28, 2025

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May 25, 2025

good

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Mar 30, 2025

GOOD