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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,701 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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3876 - 3900 of 6,909 Reviews for Foundations of Digital Marketing and E-commerce

By Adewara O d

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Jul 15, 2022

this was really educative.

By Waleed B

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Jul 1, 2022

very good study and easy...

By Love J

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Jun 22, 2022

Great Course! Learned A LOT

By Ahmed K

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May 23, 2022

Amazing, easy and enjoyable

By Nurul A N

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Oct 9, 2025

THANK YOU SO MUCH COURSERA

By Suhana G

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Oct 5, 2025

Great course for beginners

By MARCO K

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Jul 30, 2025

Tolle Präsentation mit KI!

By Milagros S A

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Jul 9, 2025

deseo bajar mi certificado

By Kim N

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Jul 7, 2025

gooooooooooooooddddddddddd

By SHAIK I

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Jun 15, 2025

this is a wondefull course

By pavan k p

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Apr 28, 2025

Great course for beginners

By Kenny G

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Apr 16, 2025

Great introduction classes

By Mariah C

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Mar 20, 2025

It’s a great understanding

By Deborah N

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Mar 19, 2025

Amazing course and tutors.

By Illene N C

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Mar 6, 2025

This course helps me a lot

By Mihir B

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Mar 5, 2025

This Course Is Best For Me

By Kishan P

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Oct 25, 2024

Very helpful course for us

By Zwelakhe N

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Oct 13, 2024

great course i learnt alot

By amna s

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Oct 6, 2024

really enjoyed this course

By Xochitl L

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Sep 26, 2024

very informative, loved it

By khushi v

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Sep 4, 2024

best place to learn so far

By Zara B

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Jul 18, 2024

Explained alot really well

By Bwalya M

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Jul 5, 2024

loved it, very informative

By M N F

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Jun 30, 2024

awesome and worth material

By The S S

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May 13, 2024

Awesome Informative course