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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MH

May 4, 2024

That was a great journey for me toward the digital marketing world. Cordially thanks to University of Illinis and the Instructor for providing such opportunities.

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

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401 - 425 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Antony J L

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Dec 14, 2018

Excellent course!!

By Manirul H

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Mar 21, 2017

Thank you so much!

By Carlton S

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Jun 3, 2021

Tough but helpful

By Margarita M B

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Jul 9, 2020

Excellent content

By Sazzad H

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May 3, 2020

very good course.

By Guillermo A U G

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Mar 26, 2020

Very nice course.

By TÉRCIA P L

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Jan 4, 2020

excelennte thanks

By Mohamed Y A A

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Feb 17, 2019

Thanks Prof. Mike

By Kashyap J

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Aug 22, 2015

Excellent Course!

By Mohd A

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Jul 3, 2023

Very good course

By DIONYSIOS K

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May 11, 2022

perfect examples

By jad d

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Jan 1, 2021

enjoyed learning

By Khoder K T

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Dec 25, 2020

fantastic course

By Steven C

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Nov 11, 2020

Very insightful.

By Aber H

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Oct 25, 2020

excellent course

By Juan P P

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Sep 9, 2020

very good course

By Aastha J

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Jun 17, 2020

Great experience

By TusharKumar

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Jun 2, 2020

Excellent course

By Bharathi R

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May 25, 2020

VERY VERY USEFUL

By Vanessa D M

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May 25, 2020

Fantastic class!

By Venka P C

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Oct 10, 2019

Excellent course

By Raveena R

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Dec 12, 2018

Great experience

By Jaydon

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Apr 22, 2018

excellent course

By Raphael V S

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Apr 12, 2018

Great oportunity

By SRIRAM K V

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Oct 11, 2017

Excellent course