Back to Marketing: Customer Needs and Wants
Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School
485 ratings
About the Course
Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.
Top reviews
RT
May 1, 2017
Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.
AT
Apr 13, 2020
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
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