This course introduces the foundational concepts and advanced techniques in Generative AI, covering key topics such as model architectures, data preparation, prompt engineering, and deployment strategies. Learners will gain practical experience with cutting-edge tools and methodologies to effectively design, fine-tune, and deploy generative AI solutions.



Getting Started with Generative AI
This course is part of Generative AI for Software Engineers & Developers Specialization

Instructor: Edureka
Access provided by Marlabs
Recommended experience
What you'll learn
Define generative AI principles and apply data preparation, vectorization, and model-building techniques.
Analyze and compare models like GANs, VAEs, transformers, and LLMs for practical applications.
Design effective prompts using few-shot, zero-shot, and chain-of-thought techniques for AI models.
Optimize and deploy generative AI models using fine-tuning, PEFT, and LLMOps strategies.
Skills you'll gain
- Generative AI
- Artificial Intelligence and Machine Learning (AI/ML)
- Database Systems
- Data Processing
- AI Personalization
- Feature Engineering
- Application Deployment
- OpenAI
- Generative Model Architectures
- Deep Learning
- Open Source Technology
- Natural Language Processing
- Responsible AI
- Data Visualization
- Prompt Engineering
- Machine Learning
- Data Cleansing
- Large Language Modeling
Details to know

Add to your LinkedIn profile
August 2025
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 5 modules in this course
This module introduces the fundamentals and advanced concepts of Generative AI, including its evolution, real-world applications, and key differences from discriminative models. Learners will explore data preprocessing, vectorization techniques like TF-IDF and Word2Vec, and gain hands-on experience with Autoencoders and GANs, enabling them to build and train generative models for AI-driven solutions.
What's included
18 videos6 readings4 assignments3 discussion prompts3 plugins
This module covers the fundamentals of attention mechanisms, the evolution of transformers, and major LLMs like GPT, PaLM, and LLaMA. It includes instruction-tuned models, API integration, and real-world applications. You’ll also explore the open-source LLM ecosystem, model comparisons, Hugging Face, and key ethical considerations.
What's included
15 videos4 readings4 assignments3 discussion prompts1 plugin
This module covers prompt engineering essentials, advanced prompting techniques like few-shot, zero-shot, and chain-of-thought, and strategies for optimizing generative AI outputs. You’ll learn how vector databases (ChromaDB, Pinecone, and Weaviate) enable semantic search and Retrieval-Augmented Generation (RAG). Hands-on work with LangChain shows how to build modular AI apps using prompt templates, tools, and agents for practical, state-of-the-art solutions.
What's included
18 videos5 readings5 assignments4 discussion prompts1 plugin
This module covers fine-tuning and optimizing generative models, including basics like data augmentation and hyperparameter tuning, and advanced methods such as PEFT, LoRA, and QLoRA for efficient adaptation. You’ll learn how to evaluate models using metrics like BLEU and ROUGE, balancing quantitative and qualitative assessments. The course also introduces building and deploying AI solutions with LLMOps and industry best practices for real-world use.
What's included
11 videos4 readings5 assignments4 discussion prompts1 plugin
This module is designed to assess an individual on the various concepts and teachings covered in this course. Evaluate your knowledge with a comprehensive graded quiz, project, and labs.
What's included
1 video1 reading2 assignments1 discussion prompt2 ungraded labs
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Why people choose Coursera for their career




Explore more from Data Science
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




