This course explores the future of artificial intelligence in sports, highlighting emerging technologies and innovation ecosystems that are shaping the next era of digital transformation. Students will examine advanced topics such as robotics applied to training and decision-making, cognitive tools for enhancing athletes’ mental performance, and autonomous systems capable of generating real-time tactical recommendations.



Future of AI in Sports and Practical Applications
This course is part of AI in Sports: The Approach of a Club Specialization

Instructor: Marisa Sáenz
Access provided by Mohammed Bin Rashid School of Government
Recommended experience
What you'll learn
Explore new AI trends for athlete and team development
Explore new AI trends in sports communication and broadcasting
Analyze ethical, legal, and innovation challenges in sports AI
Skills you'll gain
Details to know

Add to your LinkedIn profile
8 assignments
June 2025
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
Dive into the next generation of on-field sports technology. This module explores how AI is shaping real-time strategy, athlete decision-making, and cognitive enhancement. You’ll also examine the emerging roles of robotics and autonomous systems, and discover how neural integration and smart wearables are transforming both mental health and athletic performance.
What's included
5 videos3 readings2 assignments1 discussion prompt
Uncover technological innovations beyond the field that are redefining the sports industry. This module covers new trends in motion capture, virtual environments, and broadcasting, including augmented reality and immersive fan experiences. Explore how platforms like Roblox, Netflix, and cutting-edge competitions are shaping the future of sports entertainment.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explore the complex ethical and legal challenges of deploying AI in sports. This module addresses issues of data ownership, privacy, fairness, and regulation, as well as the principles and practicalities of governing AI in a rapidly changing landscape. Learn how to navigate dilemmas and uphold responsible innovation in the sports world.
What's included
3 videos3 readings2 assignments1 discussion prompt
Discover how leading sports organizations drive technological advancement through innovation hubs. This module highlights the growing investment in sports tech, explains what innovation hubs are, and examines case studies from MLS, the NBA, and Real Madrid Next. Gain insight into how global leaders foster innovation and shape the future of sports.
What's included
4 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Why people choose Coursera for their career




Explore more from Social Sciences

Real Madrid Graduate School Universidad Europea

Real Madrid Graduate School Universidad Europea

Real Madrid Graduate School Universidad Europea

Real Madrid Graduate School Universidad Europea

