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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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201 - 225 of 417 Reviews for Developing a Winning Marketing Strategy

By Machon B

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Sep 18, 2018

Great course and very informational

By Jacopo A

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Mar 20, 2021

Amazing course, amazing professor!

By Umer A

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Aug 16, 2018

very comprehensive course outline

By Yogita p

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Nov 15, 2021

it is very helpfull for students

By JENEETA

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Jan 20, 2020

very nice and interesting course

By Palavala A

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Jan 29, 2019

Good knowledge skills improvable

By James S

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Mar 4, 2018

Great class and great Professor1

By Samin Y A

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Mar 19, 2021

Take the course, it's worth it.

By Manan R

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Oct 23, 2020

Very helpful and knowledgeable.

By Dr. A N

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May 8, 2020

Incredible Learning Experience!

By Jose S

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May 8, 2020

Excellent course and professor!

By sultan a

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Nov 23, 2019

its amazing and valuable course

By ALINANI S

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Oct 29, 2021

The course was very insightful

By Mohamed A A

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Sep 24, 2020

Excellent course for every one

By Sumedh P

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Aug 28, 2020

was really helpful, Thank you!

By Dr. R S

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Jun 5, 2020

Excellent and Very interesting

By Nicat İ S

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Apr 28, 2020

This course is very excellent.

By Wylie B

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Oct 6, 2019

Great course, great professor.

By Muhammad E U H

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Nov 24, 2020

It was an amazing experience.

By Md S R

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May 21, 2020

The instructor is the boss..

By Tamala M

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Sep 17, 2018

Great and informative course!

By Guilherme C

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Jan 27, 2018

good introduction for dummies

By Dr K L

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Jun 15, 2020

This is wonderful experience

By Marisol P

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Aug 22, 2022

Nice content, nice teacher