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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,217 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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576 - 600 of 1,093 Reviews for What is Social?

By Nathalia R A P

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Sep 18, 2019

Great for learning about Networking

By Cari B

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Feb 17, 2019

This course was absolutely awesome!

By Lu T P

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Jan 24, 2018

Very basic and userful information.

By Anastasios V

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Oct 17, 2017

Very useful introducttion to social

By Herman d P

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Sep 14, 2017

Great introduction to Social Media.

By karen B

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Nov 18, 2016

Great information. I learned a lot.

By JOSE E M P

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Nov 30, 2020

it is clear and easy to understand

By Srinjoy D

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Jun 11, 2020

Great learning thanks Randy Hlavac

By صفاء ع ف ع

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Oct 6, 2019

الكورس في قمة الروعه ومعلومات قيمه

By Rabeeah N A

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Sep 25, 2017

Thank you for this helpful course.

By Ignacio M N

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Jul 10, 2018

Great contents, very recommended.

By srikanth n

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Jan 10, 2017

good introduction to social media

By Josh M

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Jul 20, 2016

Awesome course from Northwestern.

By Farid D

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Feb 12, 2016

Totally new Experience .. Love it

By Shangyuan W

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Sep 23, 2021

Very valuable and meaning course

By Nikolaos A

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Jun 19, 2016

Informative, creative and smooth

By Kulpreet H

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May 10, 2020

very knowledgeable, loved it :)

By Chhavi K

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Jan 11, 2020

insightful course. must enroll.

By Ayush D

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May 8, 2019

Great course for the beginners!

By نوادر ا A U E

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Nov 11, 2017

Very nice .. I like this course

By Mario P

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Oct 30, 2016

Great Course and amazing info .

By Muhammad A N

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Dec 9, 2020

Great opportunity for students

By Joy N

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May 2, 2020

Very informative and engaging!

By Divya B

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Oct 10, 2019

such a good and helpful course

By Hany H A E A

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Jan 16, 2019

very good course and materials