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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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301 - 325 of 417 Reviews for Developing a Winning Marketing Strategy

By Goddete C

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Mar 17, 2018

Very well!

By Vijayendra P

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Jul 6, 2025

its great

By Juan P P

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Jan 24, 2022

very good

By Sagar M

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Nov 2, 2021

Satisfied

By 240_Sankha P

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Sep 14, 2021

all great

By 292_ANKIT K

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Sep 11, 2021

Excellent

By Gustavo C

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Jun 11, 2021

excelente

By Jibrin G G

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Apr 14, 2021

very good

By Arunodhaya R

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Mar 17, 2021

excellent

By Ragavan K R

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Mar 10, 2021

Excellent

By Punithan L

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Mar 9, 2021

Excellent

By DHEVA D R

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Mar 3, 2021

excellent

By Manne A k

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Dec 1, 2020

Excellent

By Arun M

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Jun 22, 2020

Very Good

By TRIDIB G

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Jun 21, 2020

Excellent

By Novruz R

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May 20, 2020

So great!

By Vugar B

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May 7, 2020

Excellent

By Lalatendu S

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Apr 28, 2020

Excellent

By Chandhini x

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Dec 27, 2019

Excellent

By Santhosh k G J

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Dec 11, 2019

excellent

By LUIS S P V

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Dec 3, 2017

excelente

By SHAKSHI K

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Oct 18, 2022

helpful

By Vanshay N

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Oct 14, 2021

amazing

By Sumita S

•

Mar 30, 2018

Awesome.