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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,215 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

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May 10, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

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426 - 450 of 1,093 Reviews for What is Social?

By Cynthia K

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Mar 6, 2018

Very useful as an introduction for digital/social media merketing

By Jakub F

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Apr 26, 2020

Fantastic support, a very clear and interesting way of learning!

By Ashley T

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Sep 23, 2019

Week one material was great, can't wait to get started on week 2

By Daniela C

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Nov 8, 2020

It perfectly combines the theoretical and practical components.

By Josie M

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Jun 19, 2019

I learned so much with this course and am so glad I took it! :)

By Hailemariam K G

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May 12, 2019

I learned a lot about social media marketing! thanks everybody!

By jessica t

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Jan 12, 2019

Incredible!!! A must for the Social Media Marketing enthusiast!

By mohammad

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Jan 21, 2018

Very in-lighting for beginners and informative for starting up.

By Milan S

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Sep 5, 2017

learned a lot - complete lay person so I loved the step by step

By NgaHTDS180181

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Jun 2, 2024

The course is so good and helpful. I have learn a lot of thing

By Rohan M Y

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May 26, 2020

I had great learning experience about social Media Marketing.

By David B

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Jun 18, 2017

Excelente Material y buen nivel del expositor y sus invitados.

By Khaqan A A

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Sep 13, 2021

excellent course to learn about the dynamics of social media

By Deleted A

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May 17, 2020

Wonderful learning opportunity. Learned a lot of new things!

By Dr. A K

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Jan 12, 2020

Much more valuable information one can get with this course.

By Kevin N

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Aug 20, 2018

Its a nice sneak peak into social media makes you want more!

By Sierra R

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Nov 13, 2017

Very informative introduction to Social. Professor is great!

By Muslim A

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May 31, 2016

Some amazing techniques and hands on course. A must for all.

By Owolabi V P

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Apr 9, 2021

I enjoyed the the journey of learning this high rate course

By Sohayb M B Z

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May 6, 2020

Fruitful course thank you Randy ,thanks to all instructors

By Patricia R

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Mar 26, 2018

Very useful course. I've learned new things and all useful.

By SUSANA C V

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Jul 3, 2017

I really like it. I thought Social network was everything.

By Masoud Q

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Apr 7, 2016

It's good course. give me great insight about Social Media.

By Eli H

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Nov 11, 2020

Interesting Course, up to date with trends on social media

By Somanshu A

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May 11, 2020

Great foundation course for Social Media! Amazing content.