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Learner Reviews & Feedback for Qualitative Research by University of California, Davis

4.7
stars
465 ratings

About the Course

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

Top reviews

NA

Jul 31, 2020

I wish I could learn about Content Analysis of a written document. I appreciate if the university also offers a course in the area of CA [ Content Analysis].

PS

May 17, 2022

E​xcellent content and wornderful insights. SOme more downloadable docs or handouts would be appreciated.

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51 - 75 of 99 Reviews for Qualitative Research

By Christian D G R

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Jul 27, 2020

Nice course and Susan was a really great professional, Greeting from Colombia.

By enjy a

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Jan 8, 2023

It was very good, points explained very clear

the instructor is perfect

By Tay E S

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Aug 7, 2020

Very interesting and inspiring course. Easy to follow step by step.

By Shama A

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May 19, 2022

Detailed and exceptional course on Qualitative market research.

By Federico L

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Mar 15, 2024

Muy buen curso interesante, práctico y muy didáctico.

By Ilona V

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Mar 25, 2025

Really interesting, practical and informative course.

By Iqra N

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Oct 6, 2024

Good course to conduct Focus group discussions

By Basel T

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Oct 11, 2020

amazing and very well structured and designed

By MARCELO G K

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Jul 10, 2023

Excelente curso, bem didático e objetivo.

By hossam a

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Jul 12, 2021

I am benefit from this course many things

By Joveta P

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May 16, 2024

Excellent course, very informational.

By Vinay S N

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Feb 4, 2021

good learing throught the programme

By Syed J A K

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Nov 6, 2020

Nice Content and Methodology

By Thinzar A

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Jun 19, 2020

Very practical instructions

By mubarak m

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Jul 23, 2020

A more practical approach

By Mina A F

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Jun 8, 2021

Very good Course good

By Sayan K

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Apr 3, 2025

Such a great course

By Analyn B

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Dec 19, 2020

Thank you so much!

By Jose C

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Sep 26, 2025

Ecelente material

By LETHU Z

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Sep 9, 2024

its a good course

By KEVIN G A

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Dec 25, 2021

Excellent Course!

By Adithya D S

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May 29, 2021

Excellent Course

By Mildred S

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Aug 24, 2023

Am well informed

By Navdeep B

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May 6, 2021

Great Learning.