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Back to Effective Sales – An Overview

Learner Reviews & Feedback for Effective Sales – An Overview by Fundação Instituto de Administração

4.6
stars
280 ratings

About the Course

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

Top reviews

AN

Nov 2, 2019

Instructors in videos are reading the script over a screen, that made it less efficient to transfer the information. I believe they should prepare and talk free like a live presentation. thanks

RA

Apr 16, 2020

Great course! has to rewind videos a lot because of language tone but very good content

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26 - 50 of 91 Reviews for Effective Sales – An Overview

By Pu Z

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Dec 5, 2017

Very useful for me to build a structured knowledge about sales management.

By kamran s

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Mar 25, 2018

Excellent course for the person who wants to start there career in sales.

By Valerian A

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Oct 28, 2018

Exceptional learning and teaching aid with precision on relevant topics

By Luisa G

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Jan 22, 2018

Excellent course and professors, learning a lot. Highly recommended!

By Basavaraj S

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May 29, 2020

Most professional and informative for faculty and sales people.

By Shamsher B

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Jul 3, 2020

Course help me to understand concept with deep analysis.

By Phitsinee F

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Jul 18, 2021

Excellent course! Love it and recommended to everyone!

By Dario A B

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Aug 5, 2025

Good course as a refresh if you are a sales manager.

By طارق ا

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Jul 4, 2025

A very good course and I benefited a lot from it

By Gustavo M d C

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Feb 3, 2018

Well done. Great course and amazing instructor!

By Nada N

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Jul 12, 2020

Good insight on realistic cases and references

By MAIRA R

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Feb 5, 2019

THANK YOU FOR A GREAT KNOWLEDGE GIVEN!

By Gisele M

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Feb 1, 2018

An excellent approach! Very helpful.

By Nino G

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May 8, 2018

The first week was very good !!!

By Camilo C

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Feb 19, 2021

Great overview regarding sales!

By Fasunle A

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Mar 6, 2023

It was an interesting course

By Dudu E

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Oct 24, 2022

Insightful and educative

By Gagandeep

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Apr 28, 2020

Really fun, knowledgable

By Julio R

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May 14, 2019

Excelente introducción.

By Purva

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Aug 29, 2020

Brilliant experience

By Luis B

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Aug 12, 2024

excelente contenido

By Ahmed E S

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Jul 24, 2025

Impressive course!

By Julien C

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Apr 18, 2025

Well, it was good.

By Ramil N

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Dec 23, 2020

It was interesting

By Vinu p s

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Apr 16, 2020

very good course