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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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126 - 150 of 417 Reviews for Developing a Winning Marketing Strategy

By ASHUTOSH K S

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Nov 24, 2021

i m really inspired and basic concept of learning about marketing management

By Havin r

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Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

By Juan M Q

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Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

By Ibrahim S A Z A

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Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

By Shreshth S

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Dec 17, 2020

Great Learning Experience ! Highly Recommended for Marketing Enthusiasts.

By NIDHI B J

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May 9, 2020

I HAVE LEARNED MANY NEW THINGS FROM THE COURSE IT WAS REALLY VERY USEFUL

By Paihar S D

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May 8, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

By Madhusmita s

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Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

By Bryan J W

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Nov 26, 2024

Dr. Noel kept me engaged throughout the course. Very well put together.

By 2.21914E+11 L R R

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Dec 4, 2020

over all the course is nice it explains all about the business strategy

By FRANCESCA M

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Dec 1, 2020

The course has been very useful and Professor Noel is a great teacher.

By A. M R

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Jun 4, 2020

It was really good learning.

It was highly professional and worth it.

By Rahil K

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Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

By Hassan M M

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Feb 23, 2022

the best way that I learned the marketing strategy and development

By Rajat R C

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May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

By Chinmayee S

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Jun 7, 2020

It was amazing and one of the most insightful course I have done!

By arnab b

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Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

By Chanel R

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Sep 5, 2020

Highly engaging, insightful, relevant and charismatic professor.

By LAURA G R M

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Aug 13, 2020

Its a great option if you want learn Marketing in a complete way

By SARANYA K

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Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

By Digvijay

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Jan 8, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

By Chandran N

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Sep 7, 2018

Excellent course with videos, information and resources links

By Ouatatchin K

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Jan 23, 2017

An excellent and well-explained course. I highly recommend it

By DALIGOU M J H

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Jan 18, 2023

I am more knowladgable now than before. The course was great

By Harshitha B

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Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!