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Learner Reviews & Feedback for Developing a Marketing Mix for Growth by University of Illinois Urbana-Champaign

4.8
stars
731 ratings

About the Course

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Mar 3, 2020

Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.

JB

Oct 7, 2018

Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!

Filter by:

76 - 100 of 141 Reviews for Developing a Marketing Mix for Growth

By Juan M Q

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Dec 28, 2020

VEry interesting for non marketers.

By MARIA T

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Jan 18, 2021

Mr. Noel is such a good professor.

By Sathanand M

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Jan 9, 2020

A complete knowledge based study.

By Echo l

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Aug 17, 2017

I learnt a lot from this course!

By Samy L

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Jun 23, 2020

Nothing to say, Just amazing !

By Mokhidil S

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Jun 5, 2020

everything was clear and easy!

By Ramakrushna M

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Mar 27, 2023

this is a out standing course

By Vedant V G

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Nov 22, 2021

fdfdfgdfsgdgfdfsfgfdsgds good

By JAYESH B

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Sep 14, 2021

Learned a lot of good things

By Mahaluckshmi K

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Oct 7, 2020

Great course and content.

By Jenn H

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Oct 8, 2019

Professor Noel is fantast

By Nitesh A

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Sep 29, 2020

Good to learn course!!!

By Gelli S A

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Aug 20, 2022

the course was amazing

By AHMED H S

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Aug 10, 2020

Thanks Mr Hayden Noel.

By La M P

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Dec 22, 2024

very imprasif. thanks

By DISHANI C

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Sep 12, 2021

I love this journey.

By Prayag R P

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Sep 22, 2021

It was good course

By Kurt L B

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Jul 27, 2023

loving this course

By Gokul P

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Jul 21, 2020

Lovely course yaar

By David H

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Jun 11, 2018

best teacher ever.

By Pragati k

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Dec 23, 2021

very informative

By SATYAJIT M

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May 9, 2022

Very Informative

By MONIKA A

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Jan 20, 2020

AWESOME LEARNING

By Ajitesh M

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Feb 8, 2024

nice experience

By Artem A

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Sep 30, 2020

Awesome course!