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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,217 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Aug 6, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

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926 - 950 of 1,093 Reviews for What is Social?

By Aizhana S

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Apr 23, 2020

It was a very interesting and brief course, what I liked there are updates for trends and information.

By Mohadeseh N

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Oct 12, 2021

it was for beginner but i liked it. point outed lots of important things that it's better to know! :)

By Aldrin J

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Feb 28, 2020

This course was really useful for me to understand what is social and how to use social for business.

By Leah A

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Mar 20, 2019

Great intro to the basics. Gave me a good perspective from which to view social media in the future.

By Akash G

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Aug 23, 2017

Earns lot of Experience of how social work in the world.

Thanks coursera and Northwestern University

By Isha p

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Jun 30, 2019

Faculty does not go through the assignments

which makes the credibility of the assignment grades low

By Brian M

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Jan 4, 2016

I enjoyed the course material and instruction, I'm looking forward to the next section. Thank you

By Alexandra B

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Aug 16, 2018

There is a small part at the end that has to be updated because klout.com does no exist an more.

By Sergio Q S

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Jun 5, 2018

This part was a lot talking about what we will talk on the next parts but not much of new info.

By Michael B

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Feb 16, 2018

Excellent overview and introduction, however some of the stats referenced need to be updated.

By Rivière M

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Oct 24, 2015

Very interesting class with a lots of learning regarding the change of social media nowadays.

By Idan L

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Mar 11, 2017

Really just an intro, but seems like a good one. I feel prepared to dive to the next level.

By Mohamed C

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May 5, 2016

I like this MOOC because it gave me a complete and clear picture of Social Media Marketing.

By Rahim h

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Mar 21, 2019

i think the course is nice , however i would personally think it need to be more dynamic

By Shivangi c

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Oct 23, 2019

This course is very useful for me because i have learned so many thing from this course

By Barbara R G

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May 2, 2024

Some of the resources presented are no longer current or available to use for free

By JT C

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Feb 6, 2018

Pretty good course. Good information but only informative rather than interactive.

By Jason N

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Apr 10, 2016

A little light on content, but has valuable resources for my wife's home business.

By Chloe R

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Dec 8, 2019

Great course. The content is engaging and presented in digestible bite-size bits.

By Vanessa V

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Oct 14, 2019

It's a really basic course but good to get a general idea about how social works.

By Usman Q

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Apr 10, 2018

Decent course for beginners, however, more advanced learners should skip this one

By AN L

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Oct 20, 2016

A good hand-on course to initiate you into the world of Social Digital Marketing.

By Laura D

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Jan 18, 2016

I liked a lot the course design, but I kind of felt the need of more study cases.

By Ana F

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Jun 10, 2020

I wish it went a bit more in depth, but then again it is an introductory course.

By Narcis S

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Oct 26, 2015

Very interesting and great way to learn the basics of marketing of the new ear.