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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,742 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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151 - 175 of 417 Reviews for Developing a Winning Marketing Strategy

By Raman K

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Feb 28, 2020

I learn soo many marketing management skill from this course

By Cotfasa A

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Feb 19, 2020

Great and engaged class! Valuable and interesting material!

By Asem A

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Sep 12, 2019

Very informative and engaging course, thanks professor Noel

By SHREYAS A D

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Sep 9, 2024

I would like to givve 5 star to this course, excellent one

By ASHISH I V

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Jun 24, 2020

It was a very good course indeed and was very informative.

By DECHAMMA C V 1

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May 17, 2020

It was an amazing experience learnt through his Coursera.

By Gamal M E

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Jan 27, 2018

excellent course for delivering the marketing management

By Hamza L

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Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

By EMORE F E

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May 19, 2021

Very good course and the instructor was simply amazing

By GUNDA N

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Apr 18, 2020

it was excellent opportunity for me.thanks to coursera

By Kyoung H P

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Sep 13, 2019

Great class with positive energies from the Professor.

By GOWTHAM A 1

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Nov 11, 2018

such an wondeful learning experienmce from this course

By Justin L

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Oct 16, 2022

truly helpful and insightful for career development

By Neha N

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May 18, 2021

Great course work for beginners. Professor is great.

By Rafa R

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Nov 28, 2019

Really nice course, I enjoyed a lot! Great material.

By Deepak J

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Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

By Ryan W C

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Oct 7, 2019

Informative. Well organized. Dedicated professor.

By Rafiq A

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Jul 12, 2021

Great insights and clear explanation. Keep it up.

By Ian E

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Jun 8, 2020

The videos were beyond helpful and very engaging!

By Himanshu M

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Feb 14, 2020

very good subject, professor is so much involved.

By SHINDE P S

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Sep 26, 2020

It's good platform for to learn about marketing.

By Ibrahim A E

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Apr 12, 2020

Perfect course, i get more data and its usefully

By Akshay s c S

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Dec 13, 2019

It was very helpful to know about the marketing.

By Yelizaveta B

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Dec 21, 2022

Great courses with very professional trainings!

By Dharmesh K K

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Mar 31, 2021

we should increase our skills through coursera.