This course focuses on the foundation of compelling TikTok content: effective storytelling and scripting. You will learn how to craft narratives that capture attention in the first few seconds, structure content for maximum engagement, and write scripts that work across different TikTok formats. The course covers hook creation, story arcs for short-form content, and scripting techniques that encourage viewer interaction and completion rates.
TikTok Storytelling: Write Compelling Stories
TikTok Storytelling: Write Compelling Stories
Instructor: Amber Villasenor
Access provided by National Marine Dredging Company Group
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Craft compelling stories and scripts for your TikTok videos.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
July 2025
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
This lesson focuses on the foundation of compelling TikTok content: effective storytelling and scripting. You will learn how to craft narratives that capture attention in the first few seconds, structure content for maximum engagement, and write scripts that work across different TikTok formats. The lesson covers hook creation, story arcs for short-form content, and scripting techniques that encourage viewer interaction and completion rates.
What's included
2 videos2 readings2 assignments
Instructor
14 Courses2,594 learners
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.