LearnKartS
Google Tag Manager : Advanced Tracking & Analytics
LearnKartS

Google Tag Manager : Advanced Tracking & Analytics

LearnKartS
Tanmoy Kumar Das

Instructors: LearnKartS

Access provided by Ooredoo Myanmar

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Set up Google Tag Manager on platforms like Wix, WordPress, and Shopify for seamless tracking.

  • Implement essential tags like Google Analytics, Google Ads, and Facebook Pixel for performance tracking.

  • Master triggers, variables, and custom tags to track clicks, scrolls, and user interactions.

  • Use Data Layer to manage and send complex data to Google Tag Manager for precise tracking.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 assignments

Taught in English
Recently updated!

November 2025

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This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Learn the basics of Google Tag Manager (GTM), including account setup, installation on various platforms, and best practices for smooth integration. Explore GTM’s interface and key features, including naming conventions and useful plugins.

What's included

13 videos6 assignments

Set up Google Analytics 4, Google Ads Remarketing, and Facebook Pixel with GTM. Learn how to test and debug tags, track user interactions, and implement custom event tracking like scroll distance and click tracking.

What's included

12 videos4 assignments

Understand the core components of GTM—tags, triggers, and variables. Learn how to implement GA4 event tags, create custom triggers, use the Data Layer, and track specific user interactions for more detailed analytics.

What's included

15 videos6 assignments

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Instructors

LearnKartS
115 Courses135,972 learners

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LearnKartS

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