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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,437 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1226 - 1250 of 1,556 Reviews for Attract and Engage Customers with Digital Marketing

By Abderrahmen B A

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Jan 19, 2023

version

By Alaa A

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Jan 8, 2023

AWESOME

By Kouassi F K

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Dec 21, 2022

Great !

By Manha Q

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Dec 5, 2022

Amazing

By Dilip R

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Sep 10, 2022

4 Stars

By Dessy E

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Aug 31, 2025

thanks

By Navjot b

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Jul 25, 2025

awsome

By Deleted A

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Jun 8, 2025

شكراََ

By Juan J C N

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Oct 2, 2024

Genial

By Ika P

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Jul 1, 2024

awsome

By Riddhi P

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Oct 27, 2023

SLAYED

By Kareem A

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Oct 16, 2023

V.Good

By Noha T

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Sep 20, 2023

genial

By Aliha S

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Jun 8, 2023

GREATE

By hilda s

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Mar 20, 2023

Great!

By juan m

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Feb 26, 2023

brutal

By Mehran E F

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Feb 11, 2023

Great1

By DHARMIN S

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Dec 1, 2022

a must

By Noman D

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Oct 27, 2022

Great

By Jude I

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Oct 13, 2022

Great

By pallabi s

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Oct 13, 2022

great

By Ali H

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Sep 20, 2022

great

By Mohamed A

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Aug 26, 2025

ممتاز

By Olumide

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Aug 11, 2025

Great

By Sweksha S

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Jul 22, 2025

great