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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta
2,260 ratings
About the Course
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
By the end of this course you will be able to:
• Describe how marketers use data to inform campaign decisions
• Describe the basic principles of marketing
• Identify why data analysis matters in digital marketing
• Implement the Meta pixel to capture data used to track visitor activity on a website
• Explain how an API connects data captured offline to an online platform
• Describe common platforms for online data management and evaluation
• Navigate Google Analytics and Meta Ads Manager reports
• Explain the significance of the privacy regulations that govern the online marketing space
Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts.
Learners should have basic internet navigation skills and be eager to participate.
Top reviews
MF
Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.
VT
Dec 3, 2021
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
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476 - 477 of 477 Reviews for Marketing Analytics Foundation
By BURCU Ö
•Mar 17, 2025
türkçe anlatım yok
By Pedro P G O
•Aug 7, 2024
Too Simple