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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,559 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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401 - 425 of 678 Reviews for Fundamentals of Social Media Advertising

By Shehbaz H

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Aug 24, 2022

great experience

By اسراء م ا

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Aug 18, 2022

it was very good

By Vanessa B

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Jun 4, 2022

five out of five

By Muhammad S S

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Jan 22, 2022

love this course

By Naresh m

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Jan 15, 2022

Very informative

By Jabran T

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Oct 18, 2021

teaching is good

By Mobashir A

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Aug 19, 2021

Wonderful lesson

By Yogesh T

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Apr 26, 2021

excellent course

By Walter M G

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Apr 21, 2021

Very interesting

By Usama S

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Mar 19, 2021

Exceptional work

By Bishal B

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Oct 28, 2020

Very Good Course

By neeraja s

•

Jul 10, 2025

good instructor

By LOPEZ M M L

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May 5, 2025

muy interesante

By Bilal K

•

Apr 18, 2023

Amazing Content

By Ayman A

•

Feb 10, 2023

perfect content

By Laura

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Nov 30, 2021

Muy interesante

By Rosa I R

•

Jul 5, 2021

the best course

By Nourhan A A F

•

Jun 11, 2021

It is very nice

By Robert M

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May 7, 2021

Great material.

By Maysa A G S

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Apr 8, 2021

great course!!!

By AIXA Y O C

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Sep 22, 2025

me gusto mucho

By Adenike A

•

Aug 31, 2024

Great insights

By Okpara M I

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Aug 9, 2024

So interesting

By SHAIBU D A

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Aug 17, 2023

Very impactful

By ASIA S

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Aug 1, 2023

I earnt a lot.