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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,559 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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601 - 625 of 678 Reviews for Fundamentals of Social Media Advertising

By David E M P

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Aug 19, 2021

Nice course, but the sound wasn't the best, probably because of the voice of the instructor, could have been better

By Dharmik K

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Dec 25, 2021

This Course Gives A Very Brief Knowledge About Social media Advertising i really liked this Course

By Carlos F A V

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Jul 21, 2021

Although the course is awesome and well-thought, it may need some updates in terms of content.

By Carolyñea L

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May 23, 2022

very informative and with in the ample time alotted. made it simple enough to aleast follow

By Jordan C

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Nov 28, 2022

I enjoyed the course but I hope the next in this program will be a bit more in-depth.

By Md. M I

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Nov 1, 2020

It was good. As a social media manager, it was refreshing to revise all those things

By Lucas D A R

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Jun 30, 2025

Se aprendió, solo necesita la traducción de audio al español para mejor comprensión

By Muhammad I

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May 15, 2022

Kindly look over there at create creative brief its too tough to understand

By Sophia G

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Aug 4, 2022

It was slighly more complex than the previous courses. Thank you!

By DIEGO E V D L P

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Aug 18, 2021

great, practical course, the first one thouth remains my favorite

By Shelley G

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Apr 2, 2024

l loved everything about this course and l highly recommend it

By Supavitra B (

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Nov 15, 2022

Simple & short. Too focused on Meta but thoroughly enjoyed!

By SUMIT K

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Sep 6, 2024

its very effective course for digital marketing specialist

By Rafaela B

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Aug 24, 2021

Very informative, teacher is very good. Learned a lot.

By Maha E

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Jun 17, 2022

pls add an topic on tools to analysis on competitors

By Mujtaba H

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May 10, 2022

I really love this course is make me proffesional

By Maha H

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Sep 18, 2021

I love it and it is really benificial for me.

By Arturo M A

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May 28, 2022

Great knowledge, expectations fullfilled.

By Brandon F

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Dec 22, 2020

This course was relatively informative.

By Ngô H P U

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Jan 15, 2025

A little bit hard, overall still great

By Zamangwane N

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Oct 9, 2023

Perfect introduction to this giant!

By David B

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Nov 11, 2020

Great insight, thank you

By Palang D M

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Aug 11, 2022

The courses are so good

By RICHARD O L G

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Aug 9, 2025

Es muy buene curso

By Ashish G

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Apr 19, 2021

Excellent Course