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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,448 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

D

Jun 19, 2024

I’ve been learning so much. The course is great. Google is outstanding support all kinds of help study groups. If you need that just keep chipping away. I want to finish it up. Thank you.

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1126 - 1150 of 1,556 Reviews for Attract and Engage Customers with Digital Marketing

By Hassan J

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Jul 27, 2023

Interesting

By Salim B

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Jul 26, 2023

Perfection!

By Mariam E

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Apr 30, 2023

was amazing

By CYRUS R

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Apr 9, 2023

mice corsey

By Muhammad I

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Feb 19, 2023

Great stuff

By Javeed I

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Feb 9, 2023

sdfghjkl;']

By Samuel A

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Oct 20, 2022

nice course

By Zainab k

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Aug 25, 2022

iinterested

By Aricha L

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Jul 19, 2022

great corse

By Adinel P M

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Jun 11, 2025

fenomenal!

By Leelakumar B

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May 15, 2025

going good

By FRANCISCO M P C

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Mar 25, 2025

Super !!!!

By Juan S F

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Jan 17, 2025

Gran Curso

By achmad f

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Jan 16, 2025

Top awsome

By Wisdom A O

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Dec 4, 2024

Excellento

By Edward K W

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Mar 28, 2024

Excellent!

By Olu-Akinyemi B I

•

Nov 9, 2023

insightful

By Amina P

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Jun 19, 2023

Well done.

By Abhinash B

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Jun 18, 2023

phenomenal

By MARIA D S P

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May 29, 2023

gran tutor

By Heidi S

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Mar 29, 2023

Loved it!!

By Basant K

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Mar 24, 2023

iitiit

By Muhammad A H K

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Mar 13, 2023

It was fun

By Wenying Z

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Feb 26, 2023

Thank you!

By Rohit Y

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Nov 5, 2022

Very good.