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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,843 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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701 - 725 of 1,047 Reviews for Market Research and Consumer Behavior

By Rifdah A

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Apr 5, 2023

Theories are very rich, but it would be better if it has more example on it. Thank you Professor.

By Rishabh G

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Apr 7, 2020

The course is great and filled with live examples but could have a little more extensive content.

By Sarah S B

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Jul 1, 2018

The course was insightful - I would add more real life examples especially in the weeks 3 and 4.

By Christopher K

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Mar 9, 2019

Overall good course, they could work on presenting the information in a more organized fashion.

By Rachit G

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Apr 22, 2020

I really like the course. But it would be great if there is mention of a textbook for the same

By Deleted A

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Aug 20, 2019

More focus on theory and somewhat lack practical perspective, but overall it is a good course.

By Niko H

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Sep 14, 2021

Really good course overall, especially for beginners to understand basics of market research.

By Jill M

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Apr 30, 2020

This course provides a good overview of market research goals, processes, and methodologies

By MD. A I

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Apr 27, 2021

Overall a pleasant learning experience. Please proofread the transcripts and subtitles.

By Anil K P

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Aug 8, 2020

very concise and mentioned only those topics which are relevant to the market research.

By Samuel N

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May 7, 2022

This course will help me with my current proffession, I am very proud to have taken it

By Ivan L D K

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Mar 27, 2017

Subtitles of some videos are not well done. I think we need more documentation in pdf

By Trịnh A K

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Dec 13, 2023

The accent of the teacher is quite difficult to understand but thats not a big deal.

By Sagar K S

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May 4, 2020

It's such a knowledgeable course to every one.. It's really helpful to me.

Thank you

By Rana A

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Apr 17, 2020

nice course. you will learn a lot regarding market research and how to make surveys

By Jaya B H

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Jun 26, 2021

great speker and matery, my suggestion is to include the speaker real experiences.

By Himnish S

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Aug 21, 2017

This course was very helpful and I would recommend this course to others as well .

By Mohit R

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Oct 17, 2023

The Content was upto date and the efforts made by the instructor were commendable

By Sri W

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Feb 1, 2021

very clear for a non-researcher to learn about questionnaire, data, sampling, etc

By Ruth M C

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Sep 20, 2020

Everything's great but I hope you can also take time to proofread your content...

By Katarzyna

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Aug 23, 2018

The week 4 was really not clearly explained. I had to do my own research online.

By Khumo Y M

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Aug 17, 2017

Gives a good over-arching introduction to consumer behavior and market research.

By Enrico C

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Feb 6, 2020

I think I needed longer classes, but apart from this I am happy with the course

By 18UCMB160

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Jul 21, 2020

More Graphical examples could be used rather than instructor always speaking.

By Javier

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Dec 2, 2020

Course really nice with a lot of information, about this interesting topic.