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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,162 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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451 - 467 of 467 Reviews for Assess for Success: Marketing Analytics and Measurement

By G F 2

Aug 5, 2025

I rated this course two stars for one reason. The course is not updated to reflect the signficant UI/UX changes in Google's analytics and ads platforms. I was able to work around it for the Google Analytics course (which I have prior experience with), but not for Google Ads. You cannnot view or change certain things in Google Ads without a published campaign, but this fact is not mentioned clearly in the course. A simple "heads up" would be nice, since I wasted a lot of time trying to figure out why with ChatGPT. I shouldn't have to do that for a course I'm paying 70$ a month for. Not only do these discrepencies waste time by cause slowdowns due to having to research or get AI to walk you through the new interface, but If I can't follow along with the tutorial, than I'm not really getting my mony's worth, am I? The course hasn't been updated in since 2023, c'mon Google. UPDATE - Now I am watching a video about how to connect your Google Ads account to GA4, which it does not appear you can do anymore. The old way was to go to Tools>Setup>Linked Accounts>GA4 & Firebase>Deatios>Link , is no longer available. Official help docs still describe using Google Ads> Tools> Data Manager> +Connect Product>GA4&Firebase, but that option is no longer there either. So, why am wasting my time not only trying to figure this out—but also learning oudtated proceedures that are still probably on the test? DO BETTER! Thanks!

By Billy J C

Jan 6, 2025

I would have liked more videos demonstrating how to use the Pivot tables. It was hard to follow the training's written instructions, and I couldn't find some of the buttons referenced in the instructions. That's why a video would have been helpful more than once.

By Rick D

Apr 3, 2024

Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.

By Giang T

May 7, 2025

a lot of typos, inconsistencies between the instructor's content and the slides. The exam also seems not scoring accurately.

By ALEX M S I Y

Aug 31, 2023

To much info for one course. these course must split in two. It produces a lot of cognitive Load.

By Ananya G

Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Cristian N

Aug 4, 2025

La plataforma de Google Ads no me dejo hacer nada sale como dañada

By Sebastian Z

Dec 18, 2023

Hard to stay invested or motivated

By Michelle Y

Apr 22, 2024

very confusing

By ايمن و

Jul 20, 2025

جيد

By John V P

Jul 23, 2025

If I could give zero stars, I would. This was supposed to be the hardest course, but the speaker made it even harder to understand—monotone, unengaging, and frustrating to follow. I barely learned anything. There were more readings than actual lessons, so I ended up watching free tutorials on YouTube just to understand the content we paid for. I rushed through it just to move on. Hoping the next course is better because I genuinely couldn’t stand another minute of listening.

By Diwen T

May 23, 2025

The hardest course among the 7 course. It was really hard to follow the instructor, and he had a mono tone which is really boring. too many new concept and not enough explanation. I was really struggling with this one.

By Mercy N

Mar 7, 2025

I did not enjoy this course at all. I really struggled to understand the concepts...but I pushed through and finished. Sigh.

By Juan J C N

Jan 25, 2025

Al principio pensé que se complementaba todo, pero no quiero pagar cuando me prometieron que seria gratis

By Nelson A J

Jul 7, 2025

You need to pay for google ads and there is no demo account for practice

By LIAM V R D

Sep 29, 2025

NECESITO QUE ME CUENTE LA TAREA QUE PASAAAAA!!!!!!!!!

By Christina M W

Apr 2, 2025

To hard for me to learn