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Back to Digital Marketing Strategy: Navigating Emerging Media and AI

Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Nov 30, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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301 - 325 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Christian M N

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Sep 29, 2020

Great!

Really in the digital strategy.

By Podshivalova I

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Aug 10, 2020

Very interesting and structured course

By Hailemariam K G

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May 18, 2019

I have learned a lot from this course!

By Vicha R B

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May 23, 2018

very fun learning digitally. thank you

By Istvan R

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Sep 27, 2015

Well organized course with great refer

By Sutapa P

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Aug 6, 2021

very informative and helpful content.

By Mioara F

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Jul 28, 2021

Amazing videos with clear explanation

By hassani c

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Apr 21, 2021

No he podido descargar mi certificado

By Boris V

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Dec 24, 2018

Excellent course! Many thanks indeed.

By Andrea M

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Apr 17, 2023

Tough course, but great information.

By Evah

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Dec 29, 2020

enjoyed learning and the flexibility

By SWIFT G L

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Dec 22, 2020

Am highly impressed, I gave 5 stars

By Sigitas B

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Nov 9, 2020

Connected to practical applications.

By Scott W

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Sep 22, 2020

Excellent course! Highly recommended

By Claudio L

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Feb 15, 2018

Interesting and useful in VUCA World

By nirav

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Sep 29, 2020

very practical and impactful course

By Akhil V

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Sep 27, 2018

Great course! Very well structured!

By Castor T

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Apr 17, 2022

Amazing! Learned a lot! Thank you!

By Aayushi G

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Oct 7, 2020

very good course very informative.

By Krishana K S

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Jul 17, 2020

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By Mehrdad k

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Nov 20, 2018

Thanks a lot for this great course

By Haifaa W

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Jan 18, 2021

one of the most effective courses

By Alvin B

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Oct 20, 2020

This is a great course.. love it!

By Rajat N

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Jun 14, 2020

Thanks for such an amazing course

By Mateo C G

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Sep 16, 2019

Learned a lot! Loved this course!