学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。

商务基础 (中文版) Specialization


商务基础 (中文版) Specialization
你有机会将分析技能应用到商务实战中. 你会用到新学到的商务技巧来仔细评估华为公司的真实案例



Instructors: Michael R Roberts
Access provided by Toshiba Software India
3,903 already enrolled
Get in-depth knowledge of a subject
4.8
(209 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Financial Statement Analysis
- Financial Reporting
- Cash Flows
- Process Analysis
- Marketing Strategies
- Business Planning
- Income Statement
- Finance
- Capital Budgeting
- Financial Modeling
- Financial Statements
- Business Operations
- Marketing
- Strategic Marketing
- Production Management
- Operational Efficiency
- Financial Acumen
- Financial Accounting
- Return On Investment
- Operations Management
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in Chinese (Simplified)
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

市场营销概论 (中文版)
Course 18 hours
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Brand Strategy
Category: Go To Market Strategy
Category: Strategic Marketing
Category: Marketing Communications
Category: Marketing
Category: New Business Development
Category: Brand Management
Category: Customer Insights
Category: Market Opportunities

财务会计概论(中文版)
Course 212 hours
What you'll learn
Skills you'll gain
Category: Financial Statement Analysis
Category: Financial Accounting
Category: Financial Statements
Category: Cash Flows
Category: Balance Sheet
Category: Income Statement
Category: Financial Analysis
Category: Accrual Accounting
Category: Financial Reporting
Category: Generally Accepted Accounting Principles (GAAP)
Category: Financial Acumen

运营管理概论(中文版)
Course 312 hours
What you'll learn
Skills you'll gain
Category: Process Analysis
Category: Operational Efficiency
Category: Operations Management
Category: Performance Measurement
Category: Business Process Improvement
Category: Quality Management
Category: Resource Utilization
Category: Business Operations
Category: Inventory Management System
Category: Capacity Management
Category: Production Management

企业金融概论(中文版)
Course 48 hours
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Financial Modeling
Category: Capital Budgeting
Category: Financial Analysis
Category: Business Valuation
Category: Return On Investment
Category: Financial Market
Category: Securities (Finance)
Category: Finance
Category: Asset Management
Category: Financial Management

沃顿商务基础毕业项目 (中文版)
Course 58 hours
What you'll learn
Skills you'll gain
Category: Business Strategy
Category: Operations Management
Category: Risk Analysis
Category: Business Communication
Category: Business Analysis
Category: Business Planning
Category: Market Opportunities
Category: Go To Market Strategy
Category: Marketing Planning
Category: Cash Flow Forecasting
Category: Production Planning
Category: New Product Development
Category: Financial Modeling
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Industry partners

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy