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Back to Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Learner Reviews & Feedback for Design-Led Strategy: Design thinking for business strategy and entrepreneurship by The University of Sydney

4.6
stars
1,279 ratings

About the Course

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Top reviews

AL

Mar 21, 2019

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.

DH

May 15, 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

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101 - 125 of 322 Reviews for Design-Led Strategy: Design thinking for business strategy and entrepreneurship

By Shubham S

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Apr 16, 2020

Really good course. If you want to open your own business one day, this is a must course for you.

By Ida R D B K

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Mar 18, 2025

This course is concise and informative - very beneficial if take business strategy seriously.

By Abutaahir B

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Jul 11, 2021

Amazing course with great insights on Design Thinking and strategies with the Framework etc..

By Tochukwu I

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Sep 7, 2022

Great learning experience. The videos and class works were easy to understand and implement.

By Nikos B

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Jan 15, 2022

Very well structure course. I enjoy it. Personas & camvas gave the flavor. Thanks you all.

By Sachin S

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Jul 25, 2019

Fantastic experience of learning. Very focused and objectively defined course contents.

By Manali K

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Nov 8, 2019

A great source of learning and understanding the basics of Strategic Design management

By Rhema B

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Aug 15, 2019

Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy

By Dareal I

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Oct 28, 2021

This course was pure hand holding and simplified for anyone to understand. Amazing.

By Archiit S

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Oct 26, 2020

The course was very useful. Is there a way I can download my certificate by paying?

By Siddharth V

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Nov 18, 2019

I am personally great full &it was great learning experience for me. I have learned

By Mohammed A

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Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

By krish J

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Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

By Teresa R

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May 8, 2019

Fantastic course , lots of information, practical experience and lots of learning

By SHYAMA S

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Jan 4, 2021

It is an Excellent and enriching course. Examples/case studies were very good.

By els k

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Apr 16, 2020

very insight full, interactive and detailed course. I can highly recommend this

By Adelfa B

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Mar 8, 2023

This is a great course that also shares real experiences from the interviewee!

By Faizal S

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Dec 18, 2018

A pro Course for Design thinking and I earn a great knowledge from this course

By David F

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Jan 12, 2022

Very well balanced between theory and practice. Helps me further. Thank you.

By Raiker S N

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May 24, 2021

Awesome teaching skills and case study made it more simpler to understand.

By Vjaceslavs L

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Dec 16, 2020

Very good and practical course conducted in a highly professional manner.

By Warren K

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Dec 20, 2019

The course is useful in getting fresh insights into setting up a business

By Elie J R

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May 27, 2024

Je penserai à la pensée design au service de la stratégie d'entreprise.

By Alondra D C M A

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Sep 19, 2025

Todo muy bonito durante el curso , super didacto y facil de comprender

By Fathoni E P

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Feb 7, 2023

This course was incredibly informative and well-structured. Thank you!