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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois Urbana-Champaign

4.8
stars
1,741 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

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326 - 350 of 417 Reviews for Developing a Winning Marketing Strategy

By MANOJBABU B

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Feb 19, 2022

helpful

By Dr V G

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Oct 29, 2020

must do

By Melikova F

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May 7, 2020

Perfect

By Ignacio M D

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Sep 7, 2019

awesome

By MUHAMMAD I B M S (

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Feb 24, 2025

Great!

By Ryutaro I

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Jun 21, 2022

Great!

By SASIKUMAR P

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Jun 16, 2020

Useful

By Eslam T A M

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Jun 5, 2020

Thanks

By SNEHAL B K

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Oct 21, 2022

good

By ANKIT M

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Oct 20, 2022

good

By ARJUN K R M

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Oct 19, 2022

NICE

By ADITI S

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Oct 18, 2022

GOOD

By 158_SHAHIL V

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Aug 29, 2021

Great

By niyirora n D

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Nov 17, 2020

great

By Sriram G

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May 7, 2020

super

By Sharif H

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Apr 23, 2020

great

By Alessandro V

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May 27, 2017

great

By Sreyashi B

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Jul 30, 2025

Good

By Nayum H

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Dec 3, 2023

GOOD

By Ezeribe I I

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Jul 19, 2023

nice

By Vignesh V

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Feb 22, 2022

good

By Vedant V G

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Nov 21, 2021

good

By Ankush

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Sep 12, 2021

GOOD

By 195_SHIKHAR S

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Sep 5, 2021

Good

By Suganya G

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Mar 12, 2021

good