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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,217 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

JN

Aug 9, 2020

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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501 - 525 of 1,093 Reviews for What is Social?

By BINING Z

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Nov 18, 2017

I learned a lot from this class! I will continue!

By Rhaphael T

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Mar 14, 2016

Great information is an easily consumable format.

By Ajay P

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Feb 21, 2016

Excellent course, material and superior teaching.

By sushant p

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Dec 31, 2015

Amazing Course with great insight of social media

By Joanna R D

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Jul 13, 2020

Very informative, interesting and easy to grasp.

By Atarah S

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Apr 11, 2020

Intense yet very informative. I've learned a lot

By Daniel

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Nov 1, 2016

Really awesome information and very eye-opening.

By Nguyen V M H ( C

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Mar 21, 2025

I love this course because it is too realistic!

By Stephanie K

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Jun 26, 2018

Great course, Great professor! I learned a lot!

By Tinei J M

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Apr 12, 2017

Outstanding course deliverance. Very simple too

By Clive S

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Jul 23, 2016

Engaging, well-paced and practically orientated

By Yihang X '

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Mar 15, 2020

social marketing and communication -good topic

By Fernando R P

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Oct 15, 2018

I loved this course, I was a marketing reborn.

By José d J D L C G

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Apr 6, 2016

Excellent course and trainer!! Congratulations

By James B

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Oct 29, 2019

An eye opener to new tools and opportunities.

By Ali F

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Dec 9, 2017

Very helpful course. I strongly recommend it.

By Paul E

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Mar 2, 2016

Fantastic introduction to the world of social

By S M A R A K S

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Dec 2, 2015

Excellent Intro to the Social Media Marketing

By Sameer G

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Nov 2, 2022

Learnt so much. Very happy I did this course

By Deleted A

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Sep 26, 2021

Great course for beginner social marketers!

By Szabolcs P K

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Oct 24, 2016

Clear, straight forward and very informative

By Geoffrey K

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Jun 15, 2016

Really passionating course and great teacher

By Andrés C S

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Jan 24, 2016

Great introduction for the greatness to come

By Miranda B

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Nov 7, 2022

It is very specific and easy to understand.