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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,171 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

MS

Apr 7, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

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126 - 150 of 468 Reviews for Assess for Success: Marketing Analytics and Measurement

By Edgar E

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Aug 23, 2022

This is a comprehensive program, perfect for anyone looking for start or grow a career in DIgital Marketing and E-commerce.

By Aiyan Q

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Jun 7, 2023

This has been a wonderful course. it had all the required skills that will be used in the beginnening of anyone's carrier

By Badar M

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Aug 4, 2023

This course was very interesting and briefly explained. I am thankful to the Coursera team who gave me this opportunity.

By Samuel H K

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Aug 29, 2023

I learn how Google Analytics and Google Ads are used to view performance metrics and evaluate the success of campaigns.

By Sajida Z

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Oct 26, 2022

Ilearn more about marketing analytics and measurement and descover more how digital marketer use in online adertising.

By Syahrizal M

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Nov 13, 2022

I like how things getting more complicated like analytic and measurement in the marketing, but this is important too.

By Chizoba A

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Jan 11, 2023

A beautiful combination of learnings in digital marketing, data analytics and Stakeholder Management. Great course.

By Neyre M d O

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May 7, 2025

Gostei. Vai ficando cada vez mais desafiador, principalmente por ter que assimilar novos conceitos, e são muitos.

By Omer S A

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Dec 6, 2024

very valuable information. specially information related to interviews and hiring process was very informative.

By Rizki R A A

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Mar 14, 2023

This course its verry adorable, and easy learning. for the materi include example to make easy for student.

By Shyna G

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May 10, 2022

Amazing course! This course provides a thorough understanding of marketing analytics in digital marketing.

By AdsProdigy

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Mar 21, 2025

Excellent course, with great content on data analysis and Google Analytics. Thanks for the teachings ; )

By Clarizza O

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Nov 24, 2024

Very helpful course! I got a new job related to digital marketing after I completed the certification!

By Ali D O

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Nov 29, 2023

It was, for me, the most challenging course within the certificate program so far. I learned a lot.

By ROGELIO T

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Mar 13, 2025

Aunque bastante difícil es un curso muy completo en el cual la atención y organización lo es todo

By Anthony M

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Mar 2, 2023

I garnered a lot of insights in digital marketing overall and analytics in particular. Thank you.

By Nikki

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May 18, 2023

This course is most difficult for me in the google digital marketing but it definitely worth it.

By Bruce w

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Mar 9, 2023

Very hard for me, it was like to much information and to fast. But I managed to get through it.

By Sheila M

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Nov 5, 2024

Unbelievable how this course taught me so many things I wasn't aware of before, so surprising.

By Atif U K

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May 21, 2023

THE best course ever in this specilization course whose learning relies on practical work .

By Lourdes B

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Feb 21, 2024

A complete course which has given me the confidence to keep going to pursue my certificate

By Ally B

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May 10, 2022

Very good details on how to measure success and understand analytics in digital marketing.

By KHALID M

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Mar 27, 2023

Very informative and detailed course on Marketing Analytics and Measurement. Excellent.

By Jennifer S

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Jul 26, 2025

This is very insightful. This is my favourite segment among the whole marketing course.

By Bibash K

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Feb 29, 2024

Very insightful for beginners to start and know what to choose as a Digital marketer.