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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,422 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

AI

Oct 12, 2024

I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.

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651 - 675 of 1,552 Reviews for Attract and Engage Customers with Digital Marketing

By Sagui U

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Nov 1, 2023

Loved it! Very informative and easy to understand.

By Bellinger C

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Oct 14, 2023

Excellent material taught by exceptional trainers.

By Maazu m

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Jul 6, 2023

One of the best Career opportunities certification

By Koothaperumal V

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Feb 13, 2023

clearly guided course ware. Very good instructors.

By Guillaume R

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Dec 30, 2022

On point and very clear, the activities were good.

By priyeshi s

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Nov 4, 2022

Very nice. Engaging and Interesting. Very helpful.

By Shelley G

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Oct 2, 2022

Very detailed! Learned so much about the process.

By Wande A

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Jul 31, 2022

I gained a lot from this course.

Very explanatory.

By omer a s

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Jul 11, 2025

دورة ممتازة استفدت منها كثيرا مرتبة ومنظمة ومنقحة

By Atiya h

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Jun 6, 2025

This course are very informative and interesting

By Rosemary W

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Feb 27, 2025

I've had a great experience learning on Coursera.

By fuadi a

•

Aug 17, 2024

Sangat bermanfaat untuk skill saya di dunia kerja

By Kalevi R

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Jul 1, 2024

Just the second course and I'm already loving it!

By Nazeem U B

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Apr 18, 2024

The instructor was amazing and so was the course.

By majd b

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Aug 23, 2023

its great you learn many new things and it is fun

By Maryam E

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Mar 26, 2023

Full five star it is really worth it amazing :)))

By Maurice W

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Jan 29, 2023

Great learning material with practical experience

By OBIJEME O

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Oct 4, 2022

I love Coach Ak. He is very good at what he does

By Boz R P

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Jul 14, 2025

I learned so many things outside my comfort zone

By Reinhard v G

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Feb 11, 2025

Great course with fantastic trainers. Thank you.

By Mohmed D

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Jun 19, 2024

All the best to you coach AK your were fenomenal

By Vinay K P

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Jul 22, 2023

Great Learning. I am sure of 100% success ahead.

By FABIAN G

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Apr 13, 2023

Great introduction to SEO, SEM, and display ads.

By Jun T

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Mar 15, 2023

It is info packed and very useful for beginners.

By عبدالله ا

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Sep 25, 2022

This course was very helpful and I recommend it