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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,422 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

AI

Oct 12, 2024

I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.

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1151 - 1175 of 1,550 Reviews for Attract and Engage Customers with Digital Marketing

By Tatheer Z

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Jul 16, 2025

Completed

By Đỗ L P

•

Jul 3, 2025

tuyệt vời

By Prathmesh S

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Mar 10, 2025

Excellent

By Ramon C

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Jan 11, 2025

Excelente

By Nubia P M M

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Dec 11, 2024

excelente

By Ivan g b m

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Dec 5, 2024

muy bueno

By 7272020030 N A C J E A

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Oct 8, 2024

excellent

By RNA - 3

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Oct 2, 2024

fantastic

By Saldaña V A E

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Sep 25, 2024

MUY BUENA

By Maria K

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Sep 18, 2024

well done

By Gloria C

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Sep 12, 2024

u like it

By kerolos s

•

Jun 15, 2024

very well

By Geo M

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Jun 6, 2024

the best!

By Awada A

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May 8, 2024

fantastic

By Liene P

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Apr 20, 2024

Very nice

By Dinesh D

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Jan 11, 2024

Excellent

By kanaan M

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Dec 31, 2023

thank you

By Serhii B

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Dec 23, 2023

thank you

By Aamir K

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Dec 2, 2023

Excellent

By Haresh S

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Nov 14, 2023

Very good

By Eisa z m J

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Oct 19, 2023

excellent

By Zouhair

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Jun 7, 2023

Brilliant

By Asiahani B S

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May 27, 2023

thank you

By Fouad F K

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May 2, 2023

Excellent

By Nguyễn H V

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Mar 4, 2023

Very good