Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,753 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

Filter by:

6276 - 6300 of 6,919 Reviews for Foundations of Digital Marketing and E-commerce

By Carmen G

•

Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

By Nina S

•

Oct 30, 2024

it would be great if we would know which software program to use to track the data

By Juliana C

•

Aug 13, 2024

A great way to introduce you to the concepts and foundations of digital marketing.

By Shruthi c

•

Aug 5, 2023

It is a good course that provides an overview of digital and e-commerce marketing.

By amani

•

Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

By Juan C G I

•

Mar 14, 2025

Me gustaría más definiciones con fórmulas de cálculo de las métricas de desempeño

By Sonali S

•

Jun 16, 2024

its a excellent course for beginner level who wants to explore digital marketing.

By Aayush S

•

Jun 7, 2024

Could be more interesting and interactive but overall a good course for beginners

By Samia B A

•

Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

By Luca D

•

Aug 13, 2025

Very helpful. Clear and smart. It's a shame there wasn't an Italian translation.

By MALLIKARJUNA R V

•

Jul 23, 2024

The course has really set up a framework for the digital marketing certification

By Gabriela D

•

Sep 17, 2025

Informative and good, but suspect some of the reasons are AI, and we hate that.

By Aakash K

•

Jun 7, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

By Jeffrey B

•

Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.

By Natasha G

•

Apr 5, 2023

Great Course wish it would include a downloadable pdf of the important slides.

By Tashi Y

•

Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

By isha g

•

Jan 12, 2025

Good course to understand the foundations of Digital Marketing and E-commerce

By Taha V

•

Nov 24, 2024

course explanation by teacher very good and organizes of lesion is very good

By Eileen M

•

Mar 8, 2023

I would have liked to have some action, like build some account or something.

By Kamal K

•

Jul 5, 2023

best for beginners and for those who want to start learning marketing field.

By Robin K

•

Feb 23, 2023

An excellent introduction to the world of digital marketing and e-commerce.

By Karla M R E

•

Dec 7, 2023

It was such a great course and very easy to understand and keep up with it.

By Muhammad S N

•

Sep 17, 2022

Quite basic but very effective information they share absolutely love it .

By jon b

•

May 27, 2023

Good course that offers a great start to digital marketing and e-commerce.