The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.
Campaign Performance Reporting, Visualization, & Improvement
Campaign Performance Reporting, Visualization, & Improvement
This course is part of Unilever Digital Marketing Analyst Professional Certificate
Instructor: Unilever Team
Access provided by The Channel Company
4,135 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(40 reviews)
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- Smart Goals
- Data Storytelling
- Data Visualization Software
- Return On Investment
- Data Quality
- Advertising Campaigns
- Data-Driven Decision-Making
- Marketing Strategies
- Data Ethics
- Marketing Channel
- Marketing Effectiveness
- Performance Measurement
- Market Analysis
- Performance Reporting
- Marketing Analytics
- Key Performance Indicators (KPIs)
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
32 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Unilever
There are 4 modules in this course
In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
What's included
10 videos8 readings8 assignments1 plugin
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
What's included
7 videos3 readings8 assignments1 discussion prompt
In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
What's included
9 videos9 readings9 assignments1 plugin
In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
What's included
10 videos9 readings7 assignments
Earn a career certificate
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Instructor
Instructor ratings
4.8 (6 ratings)Offered by
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