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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,681 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

AR

May 12, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

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251 - 275 of 574 Reviews for Brand and Product Management

By Koh W B J

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Nov 18, 2020

Interesting and comprehensive content and course.

By Soumya K

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Sep 13, 2018

excellent course to understand brand. very useful

By Gamael B

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May 23, 2016

Great delivery, very informative and resourceful.

By Stephen O

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Jun 8, 2019

Great Course. Very informative and descriptive.

By Adam I

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May 14, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

By Dee M

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May 19, 2016

Great, great course - many very useful insights

By Reiner P

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May 9, 2016

5 stars, this is a perfect course with Impact.

By ASHWATHI N K

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Sep 1, 2021

this course was really good and well explained

By Vedashree K

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Nov 28, 2020

Excellent course with interesting assignments.

By TANMOY D

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Apr 15, 2018

Good Explanation of each topic in the course..

By ABHIJAT S

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Jan 1, 2018

.Excellent Course structure! Brilliant faculty

By Dr. S S

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Sep 6, 2020

Amazing Content and explained in the best way

By JULIO F A F

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Jul 20, 2020

Excelent and very educative. Recommended 100%

By AMAN S C

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May 8, 2020

excellent teaching by our spanish instructor.

By Budhaditya R

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May 4, 2020

Loved the pedagogy and the style of teaching!

By DARSHAN P S

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May 3, 2020

Best Course for brand and product management!

By Aliroz K

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Mar 26, 2019

One of the best course for Business students.

By Anna N

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Feb 21, 2019

Very nice course! and really nice instructor!

By MD. R H

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Jul 27, 2020

It is an interesting course. I learned a lot

By Aya h

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Apr 13, 2020

Helped me understand the basics of branding

By Yazan B

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May 16, 2022

A benefcial course and a great instructor!

By Рацеева С С

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Mar 11, 2019

Great course, great professor. Good luck fo

By Yashik Y

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Dec 23, 2024

Amazing Course Very Precise & to the point

By 何慧洁

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Jul 27, 2021

I have reapped great fruit in this course!