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Back to Digital Marketing Strategy: Navigating Emerging Media and AI

Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,885 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MH

May 4, 2024

That was a great journey for me toward the digital marketing world. Cordially thanks to University of Illinis and the Instructor for providing such opportunities.

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

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251 - 275 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Robert M

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Aug 3, 2019

Very good so far, lots of interesting transitions. Good lectures.

By Md. N H

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Jun 28, 2020

Very efficient course on digital media and marketing principles.

By Ilya K

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Oct 23, 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

By Namaa

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Feb 11, 2016

Great course with in depth knowledge and up to date information

By Ntokozo S

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Feb 7, 2025

I thoroughly enjoyed the course and found it very informative.

By Zachary H

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Nov 25, 2020

this was an amazing course. no one will regret this experience

By Abhay m

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Sep 27, 2019

This course is really helpful in my upcoming corporate carrier

By DongHyeon A Y

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Sep 24, 2015

So informative & useful courses. also encouraging me to study!

By Jaivignesh.E

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Jul 25, 2023

VERY USEFUL COURSE FOR OUR CARRER. DONT MISS THE CHANCE GUYZ.

By Kaushiki S

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Jun 21, 2020

Highly informative and wonderful set of knowledge. Thank you!

By Abhinav R P V

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Jun 9, 2016

Well designed course.Really very interesting course.Thank You

By Sumair B

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Dec 11, 2019

This course is very informative and very well sorted by Mike

By Pramosh d

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Aug 25, 2020

I got more knowledge about digital marketing thank you 🙏🏻

By Faris C

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Nov 11, 2020

Well planned course structure, very effective trainer ....

By Tan E S

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Sep 23, 2020

Well explained & course materials provided are up-to-date.

By neha l

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Jan 25, 2017

Amazing techniques, makes learning new concepts very easy

By Jenina P

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Nov 15, 2020

Very up-to-date info and appropriate learning materials!

By ANTONIO G B M

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Jul 13, 2020

I learned a lot from this course. Very useful. Thank you

By Suku M

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Jun 10, 2018

A great introduction to the digital advertising world.

By Jingjing L

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Dec 27, 2015

Good introduction to the digital marketing landscape!

By Beatriz B

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Jun 17, 2018

Very interesting course, with up-to -date materials.

By Wendy J

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Sep 15, 2019

Exceptional course led by an outstanding professor!

By Aniket P

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Sep 15, 2025

Please join the course to get more knowledge ...

By L A

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Aug 31, 2020

This course has been interesting and informative.

By MISHIKA T

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Aug 28, 2020

Got to learn new concepts about digital marketing