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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,215 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

MG

Mar 3, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

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526 - 550 of 1,092 Reviews for What is Social?

By ILman N

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Aug 19, 2017

Good introduction to social media marketing

By Sandeep S

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Jun 4, 2017

Its a awesome course for beginners like me.

By Pierre M

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Jan 18, 2017

Great, based on practice. A very good start

By Rishit K

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Mar 14, 2016

very useful and a nice introductory course.

By Lauren P ( P

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Feb 9, 2016

Great basics and intro to following courses

By bhavika c

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Sep 25, 2024

Good explanation for each Topics explained

By Jaison J

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Apr 12, 2021

Excellent course. Definitely recommend it.

By catalina G C

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Oct 5, 2020

A good overview with interesting insights.

By MAYUR H

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Mar 6, 2019

very helful an great learning exprience!!!

By Ewa M

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Mar 25, 2018

The course is very interesting ans useful.

By Charlette T

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May 11, 2017

I'm excited to complete the entire course!

By Ivy N

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Sep 17, 2021

Very insightful, interesting and helpful!

By Ktb

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Jan 27, 2019

A good mix of information from the start.

By Mounir R

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Jan 22, 2017

i like this Course it boost my knowledge

By Muhammad A

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Mar 8, 2022

An interesting and knowledge able course

By CARLOS R M M

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Aug 26, 2020

Conceptos muy interesantes y aplicables!

By Marina K

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Aug 1, 2019

very informative and easy to understand.

By Roselyn B E

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Sep 3, 2018

I LEARNT SO MUCH FROM THIS COURSE PEOPLE

By Svitlana M

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May 26, 2018

It was very interesting and educational.

By shalabh g

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Dec 14, 2017

A great course for introductory purpose.

By Gaby M

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Nov 22, 2017

Excelent topics, well explained. AMAZING

By Pierluigi B

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Oct 31, 2016

Highly formative and interesting course!

By Samantha C

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Feb 24, 2016

SO much valuable information. Thank you!

By Kehryse J

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Jan 3, 2016

Insightful! Can't wait for the next one!