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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • S

    Sage Publications

    Brand Innovation, Global Strategy, and Crisis Management

    Skills you'll gain: Brand Management, Design Thinking, Branding, Brand Strategy, Brand Marketing, Crisis Management, Global Marketing, Performance Measurement, Innovation, Case Studies, Business Ethics, Digital Brand Strategy, Ethical Standards And Conduct, Consumer Behaviour, Storytelling

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    The Art of Branding: Authentic Brands in Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Brand Strategy, Branding, Brand Marketing, Graphic Design, Visual Storytelling, Value Propositions, Style Guides, Design Elements And Principles, Conceptual Design, Storytelling

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Generative Model Architectures, Product Development, Innovation, Product Roadmaps, Product Planning, Machine Learning Methods, Commercialization, Generative Adversarial Networks (GANs), Generative AI Agents, Prompt Engineering Tools, Product Strategy, Artificial Intelligence

    4.7 stars, 36K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (36K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Building and Sustaining Strong Brands

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Integrated Marketing Communications, Brand Awareness, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Marketing Communications, New Product Development, Product Lining, Growth Strategies, Communication Planning, Strategic Communication, Customer Insights, Internal Communications, Auditing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Brand Strategy and Messaging

    Skills you'll gain: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Foundations of Brand Meaning and Equity

    Skills you'll gain: Brand Management, Brand Awareness, Branding, Brand Marketing, Brand Strategy, Marketing Psychology, Customer Insights, Data-Driven Marketing, Marketing Management, Digital Brand Strategy, Consumer Behaviour, User Research, Qualitative Research, Customer Engagement, Culture

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Align Brand Strategy

    Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Driven Brand Management: Learnings from FANG and FMCG

    Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Motivation, Visionary, Team Leadership, People Development, Performance Appraisal, Team Performance Management, Motivational Skills, Smart Goals, Employee Onboarding, Interviewing Skills, Persuasive Communication, Leadership, Leadership Development

    4.8 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (12K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance

    4.7 stars, 27K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (27K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Python for Everybody

    Skills you'll gain: Database Design, Data Processing, Debugging, Web Scraping, File I/O, Data Store, Data Visualization, Database Software, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Data Presentation, Data Structures, Programming Principles, Python Programming, Program Development

    4.8 stars, 281K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (281K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
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In summary, here are 10 of our most popular brand management courses

  • Brand Innovation, Global Strategy, and Crisis Management: Sage Publications
  • The Art of Branding: Authentic Brands in Adobe Express: Skillshare
  • IBM AI Product Manager: IBM
  • Building and Sustaining Strong Brands: Sage Publications
  • Brand Strategy and Messaging: Coursera
  • Foundations of Brand Meaning and Equity: Sage Publications
  • Brand Strategy: Build, Position, and Grow: Minnesota State University, Mankato
  • Align Brand Strategy: Coursera
  • AI-Driven Brand Management: Learnings from FANG and FMCG: Coursera
  • Leading People and Teams: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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